Ermenegildo Zegna has done it again. With their F/W 2012 collection titled "Passion for Nature", they have raised the bar on corporate social responsibility to mountainous heights...literally. For the collection campaign they chose to use their own nature conservation area, Oasi Zegna, as the stunning backdrop. We already know Zegna for the innovative design, exceptional quality, and long-standing commitment to the environment so it comes as no surprise at all that with they would chose their own backyard, a spectacular backyard mind you, to inspire a passion for the environment in others.
Below is a video of the making of the F/W 2012 campaign: