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Leading Men | Ian McKee

Ian McGee has big plans for the 2014 World Cup in Brasilia. The company he founded, EcoArenas, LLC is working with architecture firm Castro Mello Arquitetos to build the world's most sustainable soccer stadium. They are aiming to be the first soccer stadium with a LEED Platinum rating. With features such as re-used materials, solar panels, low flush toilets, a wildlife area as part of the grounds, and many more...they're very likely to reach that goal. The stadium is just one project in a much larger initiative McKee started with fellow Brazilian and friend, Vicente de Castro Mello, in 2008. The initiative is called CopaVerde and is a detailed plan to leverage the 2014 World Cup and 2016 Olympics to transform Brazil into one of the greenest economies in the world.

VERGE SF | November 12-13, 2012

November 2012 will bring us VERGE SF, the first conference to explore radical efficiencies and technology advancements dramatically impacting sustainable business. Some of the greatest minds at the intersection of technology and sustainability will be there, discussing disruptive technologies, smarter supply chains, and new ecosystems — and the latest on the skills, tools, and technologies you need to take advantage of them.

GQ Names 2012 Gentlemen's Fund Honorees

It is time once again for the annual GQ Magazine's Gentlemen's Fund which raises awareness for issues that are important to modern men and encourages men to become agents of change by supporting charities that champion these issues. Each year there are celebrity honorees and a group of Leader Awards that recognize additional men making a positive impact on the world. In partnership with LG, Movado, and Nautica, GQ recently named their 2012 Gentlemen's Fund honorees.

The 2012 celebrity honorees were:


The 2012 Leader Award Winners were:
  • Charles Calhoun, Ambassador for Best Buddies International a nonprofit dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment and leadership development for people with intellectual and developmental disabilities.
  • James Walter Doyl, a teacher at Thurgood Marshall Academy, a law-themed charter school in Washington, DC.
  • Rob Giti, Founder and Executive Director of At The Crossroads, a San Francisco nonprofit that works with homeless youth and young adults to build healthy and fulfilling lives.
  • Aaron Mankin, Spokesperson for Operation Mend, a program of UCLA to help heal United States military personnel wounded and disfigured in Iraq and Afghanistan.
  • Matt Pelak, Volunteer with Team Rubicon, a California-based nonprofit that unites the skills and experiences of military veterans with medical professionals to rapidly deploy emergency response teams into crisis situations.

Zegna Fall/Winter 2012 Inspires a Passion for Nature

Ermenegildo Zegna has done it again. With their F/W 2012 collection titled "Passion for Nature", they have raised the bar on corporate social responsibility to mountainous heights...literally. For the collection campaign they chose to use their own nature conservation area, Oasi Zegna, as the stunning backdrop. We already know Zegna for the innovative design, exceptional quality, and long-standing commitment to the environment so it comes as no surprise at all that with they would chose their own backyard, a spectacular backyard mind you, to inspire a passion for the environment in others.

Below is a video of the making of the F/W 2012 campaign:

GQ, Nautica To Highlight Ted Danson and Oceana at 2012 Gentlemen's Ball

10.19.12 - It is time once again for the GQ Gentlemen's Fund Gentlemen's Ball in which they honor five outstanding men making a positive impact on the world. Each year they also choose several celebrity ambassadors to help raise awareness for the event and the efforts of the men that will be honored. The 2012 ambassadors are Adam Levine, Kellan Lutz, and Ted Danson.

Danson was hand picked for his work with Oceana, an international organization he helped start in 2002 that works to protect the world's oceans. Below is a video produced by Nautica on Danson and his work with Oceana.


Nick Cannon Plugs New Lexus Hybrid

10.19.12 - Actor, comedian, rapper, and TV host Nick Cannon recently plugged the Lexus LF-LC Blue Hybrid that debuted at the Australian International Motor Show. Cannon posted: "Being environmentally conscious never looked so sexy" and later tweeted:"Being green never looked so fly". We agree Nick.

Leading Men | Wallace J. Nichols

Image credit: James White for GQ, November 2010, "Keeper of the Sea"

Wallace J. Nichols (aka "J") is an American marine biologist and conservation activist. Nichols is currently a a Research Associate at California Academy of Sciences and founder/co-director of Ocean Revolution, an international network of young ocean advocates and LiVEBLUE. He is particularly active in Pacific Sea Turtle conservation efforts and sustainable fisheries. Nichols has helped start many conservation nonprofits and projects and is a frequent contributor to mainstream magazines and websites. When not championing marine conservation, you might find Nichols swimming, hiking, kayaking, trail running, fixing up vintage trucks, or surfing. In partnership with Nautica, Nichols was profiled as 'Keeper of the Sea' for the 2010 GQ Gentlemen's Fund.

Country Feeling Surfboards

North Shore shapers Jeff Bushman and Kyle Bernhardt have been showing some aloha for surfboards and the worlds oceans for many years with their company Country Feeling Surfboards that uses soy- and sugar-based foams, deck inlays made from hemp, organic cotton, bamboo, silk, and resin that is catalyzed by the sun. Read more on their site and a great article in Green Magazine.